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product management

One way to think about what product management is, it’s a business strategy role.

product development cycles

conceive, plan, develop, iterate, launch, steady state, maintain or kill

conceive

Problem: “I can never find a cab when I need one” Hypothesis: “If customers could reliably schedule a ride from their phone, they would no longer hail a cab from the street.

plan

develop

launch

iterate

steady state

maintain or kill

company: groupon

hypothesis: business will be willing to give large discounts for shorts period of time in order to get a large number of new customers

product market fit when: could consistently convince businesses to create a deal on Groupon that attracted a large number of customers. Was able to repeat in many cities.